
Sales Funnel: The Most Effective Strategy To Generate Sales
First off, a Sales Funnel is a marketing system that you have in place, to help sort and sift your leads through.
It would be wise of you, to attach a "Funded Proposal" component to your Sales Funnel, this way you are able to create money on the front end, even as you develop your prime business and residual cash on the back end.
The following is an outline of my Sales Funnel and the setup, that I have determined to be the most powerful.
MARKETING:
By using a number of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and a great number of other ways, you will drive traffic to your Sales Funnel.
You have got to present this traffic truly effective content that's specific to the niche you are catering to, in order to get them to go in your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your necessary content, your prospects will render you with their name, email address and most will actually give you their phone number.
You can build your own capture page or you can use one of the numerous marketing systems, that are that can be purchased and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your worthwhile content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to continue providing your leads with vital content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to related and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a essential step in the process. You must follow up with your leads and start to construct a relationship with them.
PICK UP THE PHONE! You read that right. Phone your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Once again it's critical you do this.
Don't solely depend on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say whats up and to offer help.
I also like to relate with my leads on Social Networking sites, like Twitter & Facebook. This way they get to check out my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
All through this whole process, I never pitch my primary MLM business to my leads. Because I have recommended them valued content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not buy the tools provided in the system, yes! Do some not enter my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will see results and so will you!
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