Business Opportunity Lead - What They'll Never Reveal

Business opportunity lead vendors don't always tell you the complete story. They generally don't explain where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.

Regrettably, these three factors are critical to judging the quality of a business opportunity lead.

Firstly, let's find the source of traffic.

To make this easy, let's consider an illustration from the real-world: billboard advertising.

Everybody been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing enthusiast like me, the latest training audio on CD,) when out of the blue a sign on the side of the highway catches your eye.

Besides the actual billboard, and the advert placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advert on the main commuter route leading into the city and you'll get a totally different business opportunity lead.

The same is true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the advert assure the business opportunity lead? What is their requirement? They responded to the ad for a purpose, and while your broker may be telling you that they're interested in an internet business, that's not always the case.

Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was noticeable to me that none of the leads I bought were seriously interested in starting an internet business. In reality, they had been responding to an advertisement offering them an opportunity to get a free computer.

Thus, the offer is crucial and can't be overlooked. It makes the difference between a business opportunity lead which is willing, even thrilled, to discuss about your opportunity versus wasted money.

Lastly, knowing how often the business opportunity lead has (and ever will be) sold is crucial.

In actual fact, your typical business opportunity lead is not wanting to whip out their credit card and join an opportunity right away. Instead, they're inquisitive investigating carefully dipping their toe in the water and doing their research.

I can agree, it often takes time -- a lot of time -- for someone to choose to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Recently, I had someone work with my team who had been on my email list, receiving periodic emails from me, for more than eight months. Thus, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get bombarded by my competition. No thank you.

So what's the answer?

Honestly, I stopped purchasing leads altogether. After wasting literally a large amount purchasing every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, bringing in your own leads is best. You control the source of traffic, you handle the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.

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